Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Suzanne Shelton on Perceptions of Green and How to Market Sustainable Homes
When it comes to green building, are buyers and builders on the same page?
Sales + Marketing Best Practices
Shift Happens—the Cyclical Nature of Homebuying Markets
Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
New-Home Marketing
Tips for Market-Proofing Your Marketing
Use great market conditions to develop good habits that will help your company thrive during challenging times
Sales
A Solution for Home Builders’ Missing Sales
Sales appear to be going well, but how do you know for sure?
The O'Leary View of Building Affordable Homes and Competing With Big Builders
The founder of View Homes talks about market-specific branding and expanding while staying one step ahead of big competition
Sales + Marketing
How to Convince Customers You're the Builder They Need
To lure buyers and let them know you're The One, leverage these tools
Quality Matters
A Great Impression—Jobsite Best Practice
Jobsite cleanliness is one of the most visible examples of your company’s standards and competence
How Can Home Builders Tackle Inventory Issues?
Shifts in thinking are welcome, but they're long overdue—and not aggressive enough
Accessibility
Can Homes Age With Us?
Finding out whether our homes can remain livable means getting personal and asking what kind of places we’d like to grow old in
Pride of Place: 5 Regional Builders That Are Holding Their Own
Consolidation may be making headlines, but local builders in Atlanta, Boston, Chicago, Phoenix, and Seattle show how to maintain an edge
