Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Clayton Homes Has Big Plans For Tiny Houses
The builder's tiny home subsidiary, Designer Series, plans to launch its first distribution center
Home Technology
2018 Housing Giants: 6 Steps for Building Smart, Connected Homes
Want to play ahead? Then it's time to embrace innovation and start building connected homes. Here's a guide
Being Smart About Smart Homes
Regardless of how slowly smart home technology is taking hold, its eventual acceptance is inevitable
Resilient Construction
Disaster Recovery for Home Builders
In the wake of wreckage comes reinvention, as builders try to put markets back together in the wake of natural disasters
Digital Marketing
Marketers vs. Algorithms: Stop Playing Private Eye
Trying to outsmart algorithms is a fool’s game. Great content is what matters. Here’s why
Beginners and Boomers: Fact and Fiction for Home Builders
Clear commonalities and definite differences exist between the groups that bookend the buyer spectrum
Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
No-Fail Home Presale
How to generate buzz, momentum, and sales activity when launching new communities
Production Home Builders Let Buyers Have It Their Way
Luxury production builders are luring buyers with prep kitchens, hidden rooms, casitas, and more
The Nationals
Big Emotion at the 2018 Nationals
Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make
