Practice makes perfect, and simulated selling helps your salespeople show what they know.
The World Series, Super Bowl, Winter Olympics, March Madness, and the Masters: These are the main events for athletes, stakeholders, and fans. Yet from the hundreds of thousands of people involved in these sports, only an extremely small percentage ever get to experience the thrill of competing at the highest level. Those who do are the most talented and highly trained whose skills have been constantly tested and evaluated against the highest standards. No one is there simply because they love the sport.
Real-world, real-time relevance
Christie Redner, director of sales, Schaeffer Family Homes, West Berlin, N.J., is a practitioner of these strategies and tactics. Redner says the following: