Marketing Best Practices

Image: Ivelin Radkov / stock.adobe.com
The sales funnel is a vital framework for converting leads into loyal customers.

Achieving Better Website Conversions, Part 1: Sales Funnel Basics

The first in a five-part series on marketing and sales basics to help you convert leads through each step of the sales funnel
Aug. 6, 2024
Image: Alessandro Biascioli / stock.adobe.com
Millennial couple of homebuyers are part of biggest homebuying cohort
Photos: courtesy Union Park by Hillwood
'The heart of the lifestyle program here at Union Park is all about building a strong community, bringing our families together in the neighborhood, and creating a sense of belonging and ongoing pride,' Jenny Laible says.
Photo: Mona Shield Payne Photography
Billboards, both digital and static, are seeing some of the fastest growth of all outdoor advertising. Home builders in some markets are including billboard marketing in their marketing strategies and seeing success.
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Author and sales trainer Jeff Shore offers three truths that can help sales leaders succeed in home sales now and during the coming decade. | Image: Yarkee / stock.adobe.com
Author And Sales Trainer Jeff Shore Offers Three Truths That Can Help Sales Leaders Succeed In Home Sales Now And During The Coming Decade | Image: Yarkee / Stock adobe
Getting your sales and marketing teams on the same page can lead to a better brand experience for buyers. | Photo: Blue Planet Studio / Stock.adobe.com
Getting Your Sales And Marketing Teams On The Same Page Can Lead To A Better Brand Experience For Buyers | Photo: Blue Planet Studio / Stock adobe
Image: sdecoret / Stock.adobe.com
Image: Sdecoret / Stock adobe
Millennials now make up the largest homebuying cohort. But can they afford it?
Millennials now make up the largest homebuying cohort. But can they afford it?

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