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Marketing Best Practices
Image: Ivelin Radkov / stock.adobe.com
Achieving Better Website Conversions, Part 1: Sales Funnel Basics
The first in a five-part series on marketing and sales basics to help you convert leads through each step of the sales funnel
Aug. 6, 2024
Image: Andy Dean / stock.adobe.com
New-Home Marketing
What the NAR Commissions Settlement Means for Home Builders
April 26, 2024
Image: Tada Images / stock.adobe.com
New-Home Marketing
Mortgage Rates Are Up but New-Home Sales Still Solid in March
April 23, 2024
Image: Rich / stock.adobe.com
Sustainability
Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings
April 22, 2024
Image: generated using Adobe Firefly AI
New-Home Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
April 13, 2024
Image: Alessandro Biascioli / stock.adobe.com
Demographics
Millennials on Top Again as Largest Homebuying Group
April 4, 2024
Photos: courtesy Union Park by Hillwood
Q+A
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
April 2, 2024
Photo: Mona Shield Payne Photography
Sales + Marketing
Billboards Are Back! Tips for Billboard Marketing Success
Feb. 14, 2024
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Builder of the Year
Schell Brothers' Unique Approach to Brand-Building
Dec. 8, 2023
Author and sales trainer Jeff Shore offers three truths that can help sales leaders succeed in home sales now and during the coming decade. | Image: Yarkee / stock.adobe.com
Business Management
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Sept. 24, 2023
Getting your sales and marketing teams on the same page can lead to a better brand experience for buyers. | Photo: Blue Planet Studio / Stock.adobe.com
Sales + Marketing
Sync Sales and Marketing for a Better Brand Experience
Aug. 3, 2023
Image: sdecoret / Stock.adobe.com
Digital Marketing
How AI and VR Are Revolutionizing the Housing Market
July 31, 2023
Millennials now make up the largest homebuying cohort. But can they afford it?
New-Home Marketing
See Ya, Boomer! Marketing to Millennial Homebuyers
July 24, 2023
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