Currently Reading

Prospective Buyers Continue to Turn Active Despite Competitive Market

Market Data + Trends

Prospective Buyers Continue to Turn Active Despite Competitive Market

August 2, 2021
home tour
Photo: goodluz |

The share of prospective buyers turned active buyers has continually increased for the past six quarters, and the second quarter of 2021 was no different. Of the American adults surveyed by the National Association of Home Builders, 17% said they were considering a home purchase in the future, and now 61% of those buyers have begun actively searching for a home. This growth is seen in every region of the country, but the highest shares of prospective buyers turned active are in the Northeast and West regions. In the Northeast, 66% of buyers are active and 72% in the West.

As the share of prospective buyers actively searching for a home continues to increase, the length of time spent searching continues to grow. In the fourth quarter of 2019, 57% of buyers actively engaged in the purchase process had spent 3+ months looking. By the second quarter of 2021, that share was 66%.

Read More

Related Stories

Market Data + Trends

The State of Employment in August

Construction sector jobs in the U.S. increased by 193,000 year-to-date, which is a 2.7% increase from August 2020.

Market Data + Trends

Multi and Single-Family are Neck and Neck

An analysis by National Association of Home Builders shows that single-family construction activity recently closed that gap with multifamily.


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.