Quicken Loans Launches New Product to Disrupt the Market

Lending company Quicken Loans announced its new online mortgage service called Rocket Mortgage, which allows users to complete a mortgage application process within minutes.

“The goal was to allow a person to get a mortgage or refinance their home while standing in line for a cup of coffee,” Tech Crunch reports, adding that the company has likened the idea to the iPhone of home financing.

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