Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
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Sales + Marketing Trends
Measuring Buyer Demand From Showing Appointments
Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Sales Lead Tracking
If You Want More Sales ... Prospect Like a Boss
Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t
Digital Marketing
Here's How Facebook's Policy Shifts Affect Housing
Facebook is overhauling its advertising platform in the wake of accusations that it…
Digital Marketing
Marketing 2019: The A.I.-Data Connection
For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data
Sales + Marketing Best Practices
Shift Happens—the Cyclical Nature of Homebuying Markets
Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
Sales Lead Tracking
New Year, New Benchmarks for Measuring Online Sales
The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Digital Marketing
Google Analytics Is a Marketer's Best Friend
How to use analytics to cull the most accurate and useful data
