Sales Lead Tracking

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

Here's How Facebook's Policy Shifts Affect Housing

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Marketing 2019: The A.I.-Data Connection

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Shift Happens—the Cyclical Nature of Homebuying Markets

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Welcome to the Sales Environment of the Future

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New Year, New Benchmarks for Measuring Online Sales

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Google Analytics Is a Marketer's Best Friend

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How Builders Can Harness the Power of Facebook

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Need More Leads? Think Again

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What Is a Lead Worth?

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Jennifer Barkan on turning website visitors into warm leads and home sales

A Traditional Idea Made New: Agrihoods

In Kane County, Ill., a developer courting one of three neighboring family farms to sell land told one farmstead’s owner, “The next time you go by this place, you won’t even recognize it.” The developer thought he…

CRM Diagram

CRM Systems: How a Good One Can Strengthen Sales

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