Sales Lead Tracking

Prospecting for more sales success in home building

If You Want More Sales ... Prospect Like a Boss

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

Here's How Facebook's Policy Shifts Affect Housing

Circuitry graphic

Marketing 2019: The A.I.-Data Connection

man stressing over sales cycles

Shift Happens—the Cyclical Nature of Homebuying Markets

To generate more sales, you need to engage both new and old methods and technologies

Welcome to the Sales Environment of the Future

New Home Sales Funnel graphic

New Year, New Benchmarks for Measuring Online Sales

Sherlock Holmes sleuth illustration

Google Analytics Is a Marketer's Best Friend

Facebook_home builders using social media_home marketing

How Builders Can Harness the Power of Facebook

Taking a thoughtful approach to sales conversion

Need More Leads? Think Again

gold coins_Photo by Flickr user Portable Antiquities Scheme

What Is a Lead Worth?

Jennifer Barkan_online sales_executive corner

Jennifer Barkan on turning website visitors into warm leads and home sales

Get on the phone and improve your lead follow-up

Here's How Builders Can Improve Lead Follow-Up

Subscribe to Professional Builder

Subscribe to the magazine
Get our Newsletters
Subscribe to the Professional Builder Daily Feed Newsletter!
expand_less