Sales Lead Tracking


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Here's How Facebook's Policy Shifts Affect Housing

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

Digital Marketing

Marketing 2019: The A.I.-Data Connection

Want to get ahead in an increasingly competitive market? Let artificial intelligence optimize your customer data

Housing Markets

Shift Happens—the Cyclical Nature of Homebuying Markets

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Sales + Marketing

Welcome to the Sales Environment of the Future

Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies

Sales Lead Tracking

New Year, New Benchmarks for Measuring Online Sales

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders 

Google Analytics Is a Marketer's Best Friend

How to use analytics to cull the most accurate and useful data

How Builders Can Harness the Power of Facebook

It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook

Need More Leads? Think Again

The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion

What Is a Lead Worth?

Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments

Jennifer Barkan on turning website visitors into warm leads and home sales

Supplying salespeople with details about client wants and needs so sales staff can better target their new-home presentations

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