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Sales Lead Tracking

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Sales + Marketing Trends

Measuring Buyer Demand From Showing Appointments

Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …

Sales Lead Tracking

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Sales Lead Tracking

If You Want More Sales ... Prospect Like a Boss

Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t

Digital Marketing

Here's How Facebook's Policy Shifts Affect Housing

Facebook is overhauling its advertising platform in the wake of accusations that it…

Digital Marketing

Marketing 2019: The A.I.-Data Connection

For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data

Sales + Marketing Best Practices

Shift Happens—the Cyclical Nature of Homebuying Markets

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Sales + Marketing

Welcome to the Sales Environment of the Future

Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies

Sales Lead Tracking

New Year, New Benchmarks for Measuring Online Sales

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders 

Digital Marketing

Google Analytics Is a Marketer's Best Friend

How to use analytics to cull the most accurate and useful data

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