Sales Lead Tracking

woman making phone call to follow up on a home builder sales lead

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

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Your Sales Attribution Method Is Lying to You

Prospecting for more sales success in home building

If You Want More Sales ... Prospect Like a Boss

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

Here's How Facebook's Policy Shifts Affect Housing

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Marketing 2019: The A.I.-Data Connection

man with head on desk stressing over sales cycles

Shift Happens—the Cyclical Nature of Homebuying Markets

To generate more sales, you need to engage both new and old methods and technologies

Welcome to the Sales Environment of the Future

man and woman doing home buying research together on laptop

New Year, New Benchmarks for Measuring Online Sales

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Google Analytics Is a Marketer's Best Friend

Facebook icon on cellphone

How Builders Can Harness the Power of Facebook

Rodin's The Thinker statue

Need More Leads? Think Again

gold coins_Photo by Flickr user Portable Antiquities Scheme

What Is a Lead Worth?

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