Measuring Buyer Demand From Showing Appointments
Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of…
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
If You Want More Sales ... Prospect Like a Boss
Do the prospecting your competitors don’t and reap the sales they won’t
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Sales Lead Tracking
Here's How Facebook's Policy Shifts Affect Housing
Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.
Digital Marketing
Marketing 2019: The A.I.-Data Connection
Want to get ahead in an increasingly competitive market? Let artificial intelligence optimize your customer data
Housing Markets
Shift Happens—the Cyclical Nature of Homebuying Markets
Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
Sales Lead Tracking
New Year, New Benchmarks for Measuring Online Sales
The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Google Analytics Is a Marketer's Best Friend
How to use analytics to cull the most accurate and useful data
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
What Is a Lead Worth?
Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Jennifer Barkan on turning website visitors into warm leads and home sales
Supplying salespeople with details about client wants and needs so sales staff can better target their new-home presentations
