Marketing Best Practices

Westerly by Southern Land Company in Erie, Colo., follows the five-minute rule: Residents are no more than five minutes of walking from a park, a trail, or a community amenity.

Creating and Curating a Lifestyle

The housing industry’s top community lifestyle directors from the 2026 National Sales & Marketing Awards share how they define success for themselves and the residents they serve...

April 7, 2026

Sales person meeting with potential clients

Marketing Best Practices

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New-Home Marketing

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Sales + Marketing

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Blogs

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Sales + Marketing

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Home builder shows design concepts to client

Marketing Best Practices

5 Strategies Housing Pros Can Use to Secure the Right Clients

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Sales + Marketing

Top 5 Tips from Award-Winning Websites

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Digital Marketing

How to Successfully Optimize Properties for AI

July 24, 2025

Marketing Best Practices

Creating and Curating a Lifestyle

Avoid These Mistakes When Converting New Clients

Strategies to Clarify the New-Home Sales Process

Marketing a Community That Doesn't Exist

5 Ways Home Builders Can Adapt in a Down Market

10 Award-Winning Community Amenities Leading the Way

5 Strategies Housing Pros Can Use to Secure the Right Clients

Top 5 Tips from Award-Winning Websites

How to Successfully Optimize Properties for AI

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