Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Measuring Buyer Demand From Showing Appointments
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales
25 Proven Ways Home Builders Can Increase Sales
A comprehensive strategy for reviewing and improving your sales operation
Executive Corner: Social media marketing
Brandywine’s Dave Barisic on diving into social media marketing and outreach
Sales Lead Tracking
Capture More Sales From Traffic You're Already Generating
Measuring and ranking the quality of your potential buyers are among the keys to raising your conversion rate
Find Your Special 007 Sales Agents
You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder