What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
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Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during…
New-Home Marketing
How to Maximize Your Model Home's Impact
Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most right now…
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing Best Practices
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option. Rodolfo…
Sales + Marketing Best Practices
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales + Marketing Best Practices
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards, "The Nationals,” showcase the best in getting—and keeping—homebuyers engaged
