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Sales + Marketing Best Practices


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Sales + Marketing Best Practices

Why Every Home Builder Needs a Strong Brand Guide

Using a brand guide will help your team communicate and execute your company's brand vision so you present a consistent, authentic brand identity and stand out from the crowd

The Nationals

2023 Nationals Winners: Home Building Sales and Marketing Magicians

Meet the people and teams recognized by NAHB's 2023 National Sales and Marketing awards as the talent behind award-winning sales and marketing efforts in home building 

Digital Marketing

Why Your Website Isn't Getting Enough Leads, and How to Fix It

If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps

Sales + Marketing

Where to Go When the Housing Market Gets S.L.O.W.

There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown

Sales + Marketing

7 Brand Experience Strategy Essentials

Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences

Sales + Marketing

Managing the CX Roller Coaster for Homebuyers

How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience

Sales + Marketing

A Sales and Marketing Approach to Workforce Development

Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention

Sales

The Home Sales Process: To Chunk or Not to Chunk?

The home sales process is complex; chunking is one way sales professionals can make the homebuying journey more manageable for their customers

Digital Marketing

6 Things You Can Do to Fix Your Construction Website Now

Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies

Award-Winning Projects

Marketing Best Practices for an Award Winning Home

Thinking of entering a project into next year’s Best in American Living Awards? Follow these tips from Housing Design Matters to market an award-winning home

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