Why Every Home Builder Needs a Strong Brand Guide
Using a brand guide will help your team communicate and execute your company's brand vision so you present a consistent, authentic brand identity and stand out from the crowd
2023 Nationals Winners: Home Building Sales and Marketing Magicians
Meet the people and teams recognized by NAHB's 2023 National Sales and Marketing awards as the talent behind award-winning sales and marketing efforts in home building
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
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Sales + Marketing
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales
The Home Sales Process: To Chunk or Not to Chunk?
The home sales process is complex; chunking is one way sales professionals can make the homebuying journey more manageable for their customers
Digital Marketing
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
Award-Winning Projects
Marketing Best Practices for an Award Winning Home
Thinking of entering a project into next year’s Best in American Living Awards? Follow these tips from Housing Design Matters to market an award-winning home
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Business Management Best Practices
How the Home Building Industry Can Adapt to a New Normal in 2022
Expecting the unexpected can help builders stay one step ahead in the new year
Business Management Best Practices
What Homeowners Want From Pros
Follow these tips to keep homeowners satisfied and to earn your next high-quality referral
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
