Sales + Marketing Best Practices





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Sales + Marketing

The Uberization of New-Home Sales

On-demand appointments can boost sales conversions and align your team with today’s homebuying realities

Sales + Marketing Best Practices

In Home Sales, There’s No Such Thing As Luck

Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions

Sales Lead Tracking

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

Sales + Marketing Best Practices

5 Expert Tips on Filming Effective Property Tours

A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option.

Sales + Marketing Best Practices

How to Communicate in a Crisis

Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect

New-Home Marketing

'OK Google, What Do Buyers Want?'

How to identify buyer trends and apply them to your marketing

Master Planned Communities

Master Plan Maneuvers: Product Segmentation Strategies

A look at how properly segmenting product types in a master plan requires forethought and synergy across teams

Sales + Marketing Best Practices

Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration

Select winners of NAHB's 2020 National Sales and Marketing Awards, "The Nationals,” showcase the best in getting—and keeping—homebuyers engaged

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Sales

Sales Strategy: Exercise Caution When It Comes to Co-Op Sales

The contents of this article may be hazardous to your co-op sales status quo 

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