How to Maximize Your Model Home's Impact
Is it worth it to build and furnish a model home at this time? One design firm, Housing Design…
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
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Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales + Marketing Best Practices
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards, "The Nationals,” showcase the best in getting—and keeping—homebuyers engaged
Digital Marketing
The Top 5 Ways to Increase Your Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Customer Satisfaction
How Do You Measure the Customer Experience?
In the Consumer Age, go beyond standard buyer surveys to understand the whole journey
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
Digital Marketing
Mastering Customer Feedback—More Important Than Ever
Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable
Sales + Marketing Best Practices
Road Map for a Great Customer Journey
Buying a home is stressful. Here’s how to ease your buyers’ anxieties and guide them on a path to an excellent experience
Sales
A Solution for Home Builders’ Missing Sales
Sales appear to be going well, but how do you know for sure?
Sales + Marketing Best Practices
Teach Your Sales and Marketing Teams to Play Nice
Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it
The Nationals
Big Emotion at the 2018 Nationals
Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make
