Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin…
How to Maximize Your Model Home's Impact
Is it worth it to build and furnish a model home at this time? One design firm, Housing Design…
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
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Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing Best Practices
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option.
Sales + Marketing Best Practices
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales + Marketing Best Practices
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards, "The Nationals,” showcase the best in getting—and keeping—homebuyers engaged
Digital Marketing
The Top 5 Ways to Increase Your Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Sales
Sales Strategy: Exercise Caution When It Comes to Co-Op Sales
The contents of this article may be hazardous to your co-op sales status quo
Customer Satisfaction
How Do You Measure the Customer Experience?
In the Consumer Age, go beyond standard buyer surveys to understand the whole journey
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
