A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
The Home Sales Process: To Chunk or Not to Chunk?
The home sales process is complex; chunking is one way sales professionals can make the homebuying journey more manageable for their customers
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
Marketing Best Practices for an Award Winning Home
Thinking of entering a project into next year’s Best in American Living Awards? Follow these tips from Housing Design Matters to market an award-winning home
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Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Business Management Best Practices
How the Home Building Industry Can Adapt to a New Normal in 2022
Expecting the unexpected can help builders stay one step ahead in the new year
Business Management Best Practices
What Homeowners Want From Pros
Follow these tips to keep homeowners satisfied and to earn your next high-quality referral
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
Leadership
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
Customer Satisfaction
Improving Customer Service After Closing
Get out in front of repairs after move-in to keep homeowners happy and the word about your home building business positive
Sales + Marketing
Homebuying: What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
Sales + Marketing
The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
Sales + Marketing
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
