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Master Planned Communities

Master Plan Maneuvers: Product Segmentation Strategies

A look at how properly segmenting product types in a master plan requires forethought and synergy across teams

Sales + Marketing Best Practices

Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration

Select winners of NAHB's 2020 National Sales and Marketing Awards, "The Nationals,” showcase the best in getting—and keeping—homebuyers engaged

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Customer Satisfaction

How Do You Measure the Customer Experience?

In the Consumer Age, go beyond standard buyer surveys to understand the whole journey

Housing Markets

The Rules of the Game Are Changing, Are You Ready to Play?

Tips and advice from industry gurus for weathering the next recession 

Digital Marketing

Mastering Customer Feedback—More Important Than Ever

Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable 

Sales + Marketing Best Practices

Road Map for a Great Customer Journey

Buying a home is stressful. Here’s how to ease your buyers’ anxieties and guide them on a path to an excellent experience

Sales

A Solution for Home Builders’ Missing Sales

Sales appear to be going well, but how do you know for sure?

Sales + Marketing Best Practices

Teach Your Sales and Marketing Teams to Play Nice

Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it

The Nationals

Big Emotion at the 2018 Nationals

Leveraging the intense feelings surrounding the most highly charged purchase that most of us will ever make

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