Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Why Every Home Builder Needs a Strong Brand Guide
Using a brand guide will help your team communicate and execute your company's brand vision so you present a consistent, authentic brand identity and stand out from the crowd
Award-Winning Projects
Marketing Best Practices for an Award Winning Home
Thinking of entering a project into next year’s Best in American Living Awards? Follow these tips from Housing Design Matters to market an award-winning home
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Business Management Best Practices
How the Home Building Industry Can Adapt to a New Normal in 2022
Expecting the unexpected can help builders stay one step ahead in the new year
Business Management Best Practices
What Homeowners Want From Pros
Follow these tips to keep homeowners satisfied and to earn your next high-quality referral
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
Leadership
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
Customer Satisfaction
Improving Customer Service After Closing
Get out in front of repairs after move-in to keep homeowners happy and the word about your home building business positive
Sales + Marketing
Homebuying: What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
Sales + Marketing
The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
Sales + Marketing
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
