What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sales + Marketing
A Fresh Take on Model Home Marketing
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during…
New-Home Marketing
How to Maximize Your Model Home's Impact
Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most right now…
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing Best Practices
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option. Rodolfo…
Sales + Marketing Best Practices
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
