What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
Sales + Marketing Award Winners
Making Connections: 2020 Nationals Winners Offer Sales and Marketing Inspiration
Select winners of NAHB's 2020 National Sales and Marketing Awards showcase the best in getting—and keeping—homebuyers engaged
Digital Marketing
The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Sales
Sales Strategy: Exercise Caution When It Comes to Co-Op Sales
The contents of this article may be hazardous to your co-op sales status quo
Customer Satisfaction
How Do You Measure the Customer Experience?
In the Consumer Age, go beyond standard buyer surveys to understand the whole customer journey
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
Digital Marketing
Mastering Customer Feedback—More Important Than Ever
Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable
Sales + Marketing Best Practices
Road Map for a Great Customer Journey
Buying a home is stressful. Here’s how to ease your buyers’ anxieties and guide them on a path to an excellent experience
Sales + Marketing Best Practices
Shift Happens—the Cyclical Nature of Homebuying Markets
Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
Sales
A Solution for Home Builders’ Missing Sales
Sales appear to be going well, but how do you know for sure?
