5 Strategies Housing Pros Can Use to Secure the Right Clients

For many design and construction companies, there comes a point when the focus shifts from simply landing any job to finding clients whose project goals align with the firm’s strengths. Home remodeling and design platform Houzz recently spoke with housing industry professionals about the strategies they use to attract their ideal clients and projects. Some of their tips include: highlighting the kind of work you want to take on through your website and social media profiles, refining your branding, clearly defining your target clients, and more.

Knowing which types of jobs and clients you’d prefer to take on is the first step. “At first I didn’t know” who would be an ideal client, designer Wendy Glaister says. “When everyone is starting off, they don’t know. That’s the great thing about Houzz. You can work for lots of different types of people. As you grow in your professional experience as a designer, you also grow as a human. You start to learn what types of people give you energy and get you excited and what types of people don’t.”

Glaister pays attention to how a project and the clients make her feel. “If you can’t be excited and energized by the project and the people, you will not serve them well and they will not be happy,” she says.

Identifying its ideal customer has helped the team at Bearded Builders in Baltimore better screen prospects as well as target marketing efforts to attract that client profile. “Once you figure that out, that is what you start sharing and advertising,” says Janet Price, head of marketing and communications at the firm.