7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Study Shows Which Digital Tools Aid Homebuyers
This year's Home Buyer Conversion Report helps builders use technology effectively to draw customers, close deals, and sell homes
Economics
Sales + Marketing: Hidden Perils of a Hot Market
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger
Market Data + Trends
Report Sheds Light on Millennials and City Living
A recent study by the Urban Land Institute finds Millennials aren't swapping the suburbs for city living, as many prefer to dwell in centrally located neighborhoods
Sales Lead Tracking
CRM Systems: How a Good One Can Strengthen Sales
Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
New-Home Sales
Home Builders, Here's How to Craft a Precise Plan for Sales Success
Using a systematic formula, you can zero in on your target market and fine-tune your offerings
How the Internet Informs Homebuyers
A large swath of homebuyers believe they’re better consumers because they use online technology
Sales + Marketing Best Practices
Market Research—Keep It Current
For optimal sales and profit performance, market research can’t simply be a one-time effort
There’s More Than One Way to Market Green Homes
If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers
Getting the Message Out
With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies in order to be…
Luxe Home Buyers' Top 10 Wants
High-end buyer wants run the gamut from luxurious showers to sticker murals in kids' rooms
