flexiblefullpage - default
Currently Reading

Selling Homes Online? New Home-Shopping Tools Can Help

billboard - default
Digital Marketing

Selling Homes Online? New Home-Shopping Tools Can Help

New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

February 20, 2023
New tools for helping builders sell homes online
Image: Song_about_summer / stock.adobe.com

As the home purchasing process increasingly moves online, the quality of digital tools and the virtual experiences for consumers also become more important. And, in a tough housing market, such tools can make a real difference in differentiating a home builder’s product offerings. 

In December 2022, members of the New Home Trends Institute by John Burns Real Estate Consulting spoke at and attended the Housing Transformation Summit in Seattle. Summit attendees learned about recent successes in innovative digital solutions for virtual model homes and design centers. The New Home Trends Institute compiled this list of the top five tips, including:

Tip 1: Invest in great images. 
According to BoxBrownie.com, a company offering visual property marketing services, buyers spend 60% of their time looking at images, compared to text copy and other ad elements.i Use high-quality 3D floor plans and photorealistic renderings over text-based construction plans to help customers better visualize layouts. 

Tip 2: Take advantage of the flexibility of virtual. 
Physical model homes limit the number of finishes they can display, but it’s easy to create different versions of a virtual home tour in order to appeal to a variety of customers. Interactivity plays a big role in deepening engagement—for virtual design centers, this means being able to change finishes, flooring, etc., as customers become more emotionally invested when they’re able to customize to their liking.

Read more


Related Stories

Digital Marketing

How Two North Carolina Builder Brothers Conquered Social Media

The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow

Digital Marketing

Why Your Website Isn't Getting Enough Leads, and How to Fix It

If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps

Sales + Marketing

Selling New Homes: There’s an App for That!

Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.