Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy.
To be a consistently high-performing new-home sales professional, you must be able to adapt to and connect with all of your potential buyers. As an expert on the new-home sales process, and in writing about marketing and selling to the female buyer, I decided to do what Dr. Stephen Covey recommends in his book, The Seven Habits Of Highly Successful People, which is to seek first to understand, then to be understood. I asked one of the most successful and professional women in new-home sales I know, whose expertise has been proven in the trenches what matters when selling to women buyers. Here is what Michelle Moore has to tell us.