In today’s world, a first impression often times does not come from a handshake and a short introductory conversation. First impressions in the 21st century sometimes take place before anyone has actually met in person, instead happening online, with social media acting as the Master of Ceremonies.
This is especially true when it comes to a prospective customer doing a bit of research on a home builder. An outdated website, an inactive Facebook or Twitter page peppered with negative reviews, or just a general vibe that the company is stuck in a previous decade are all things that can hurt a home builder. In-house marketing efforts via social media and company websites are more important than many home builders, in general, may think.
Group Two, a Philadelphia-based ad agency for home builders has decided to offer a helping hand in the form of a series of seminars on social media and marketing, the Pocono Record reports. During the series of seminars, which is set to resume in the fall at the Pocono Home Builders Association’s offices in Stroudsburg, Pa., they touched on topics ranging from how to optimize social media, grow the network and turn it into sales, and how to most effectively use the seemingly endless supply of social media sites available.
The most important thing businesses can do online is engage people in a dialogue. If there are negative reviews or complaints, it is important to show they will be addressed and fixed. The seminars have helped many builders understand the importance of a strong and varied online presence and just how many shortcomings they have with how their businesses are currently using social media.
Like it or not, social media is here to stay, and any companies that refuse to embrace it are likely going to find themselves getting the short end of the stick more often than not. First impressions are important, and a strong and focused attack on social media has become the best way to achieve a positive one.