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Senior Housing Companies Implement an Anti-Ageism Approach to Community Living

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Community Development

Senior Housing Companies Implement an Anti-Ageism Approach to Community Living

Companies like Revel are offering a wide range of amenities to keep senior residents more active than ever


December 20, 2021
senior living community
Image: Stock.adobe.com

Senior housing companies are embracing an anti-ageism approach to community wellness through tech-forward amenities, fitness plans, and seasonal living options, reports Forbes. Revel Communities uses a growth model designed to accommodate the freedom and independence of its residents as they age. For many, this means taking advantage of the Revel Seasonal Residences program, which allows members to trade time in one Revel community to relocate to another of the company’s communities in a different part of the country for up to six months at a time. 

In addition, the brand has also installed leading-edge consumer technology such as Facebook Portal TVs with Amazon Alexa capabilities and The Mirror, a reflective glass which also converts to a smart gym, in all of its senior housing communities.

Today’s seniors are not their grandfathers’ contingent. The demographic is far more active, healthy and engaged these days than older generations of years past. How do senior communities appeal to people who want to meet life head on, enjoy the world on their own terms and retain as much freedom and independence as younger adults?

The operative term might be “anti-ageism.” That’s the philosophy advanced at Revel Communities under chief operating officer Danette Opaczewski, who has seen to it the properties incorporate tech-forward and active wellness amenities as a way to support residents who have zero interest in slowing down. The tenet is equally popular at a few other senior living brands. They include Vi Living, where residents are encouraged to use the community amenities to help others acquire new skills; and Cantina Communities, where a tech platform lets residents create their own culture.

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