Shea's eight divisions spread across several states. While product design varies from state to state and community to community, the merging of art with sound building science remains a constant.
RICK ANDREEN, president of Shea's Active Adult division, explains how the company's flexible approach allows different divisions to capture local architectural styles and market demands. Shea understands that both second-home buyers in Colorado can be very different from Active Adult buyers in Southern California.
"They give us a lot of leeway to be successful," Andreen says. "We're dealing with a buyer who is a lot more particular than the standard buyer. On average, they've owned 7.4 houses, including 3.2 new homes. That's well above the average. They have discretionary income, and a lot more time.
"Think about this," he adds, "a move-up buyer typically has two people in the household working all day, so it's dark by the time they get home. If they get a settlement crack in the foundation, they don't worry about it too much. The active adult, on the other hand, is sitting there all day, watching the crack grow."
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