flexiblefullpage - default
Currently Reading

Small Towns Drawing Big Interest Even as Urban Demand Reignites

billboard - default

Small Towns Drawing Big Interest Even as Urban Demand Reignites

May 15, 2020
Small midwest town at sunset
By Leigh Trail

Americans are now looking for small towns for more than just their charmthey’re looking for escape. Pageviews of homes in small towns with populations of 50,000 or less rose 105 percent year-over-year during the week ended April 1, according to Redfin. The real estate company says this interest is far more than it was last year or even just before the coronavirus began to really wreak havoc in the U.S. And the demand is not just wishful thinking. Though pending sales are down across the board, small towns have suffered the smallest drop in sales, down 28 percent for the week ending May 1 compared to last year. Meanwhile, while better than prior weeks' performances, urban areas faced an average 39 percent decline.

A remote home in the woods in a tiny Illinois village 67 miles southwest of Chicago was one of the most-viewed listings on Redfin.com in April. Complete with a wood-burning stove and a natural spring running through the property, the house is reminiscent of the Shire in “The Lord of the Rings.” It may be just one example of an emerging migration trend amid the coronavirus outbreak: the shift toward small towns.

Americans are shopping for homes in small towns—those with populations of less than 50,000—at an exceptionally higher rate than they were last year and even last month, far eclipsing the modest recovery occurring in cities as the coronavirus pandemic drags on. And while sales have slowed everywhere, they haven’t suffered quite as much in small-town America—at least not yet.

Pageviews of homes in small towns surged 105% year over year during the seven-day period ending May 1, an acceleration from the 85% gain that occurred during the week ending April 1. In rural counties with fewer than 10,000 people, views climbed 76%, a sizable increase from the prior year but a deceleration from the 170% rise a month before.

Read More

leaderboard2 - default

Related Stories


Aging in Place: My Aunt Nancy’s New ADU

An apartment addition for an accessory dwelling unit to allow a family member to age in place presents several challenges and lessons learned for both the homeowners and contractor alike

Housing Markets

Average Homebuyer Income Increased Considerably in 'Pandemic Boomtowns'

Remote workers moving to Boise, for example, have raised the average annual income of homebuyers by 24%, to $98,000

Housing Giants

What Now for Residential Construction? The Housing Industry Post-Pandemic

The COVID-19 pandemic is essentially over, but the disruption to the housing industry that lies in its wake will be felt for years to come

boombox1 -
native1 - default
halfpage2 -

More in Category

Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish

Pundits may not agree on the timing nor the severity of the next economic downturn, but one thing’s certain: these 10 essential tactics will boost your business' efficiency, productivity, and profit

A closer look at what’s propelling the adoption of off-site construction methods in home building

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.