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How Two North Carolina Builder Brothers Conquered Social Media

Digital Marketing

How Two North Carolina Builder Brothers Conquered Social Media

The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow

April 24, 2023
Man with smart phone using social media
Image: Love You Stock /stock.adobe.com

Home building is an industry not really known for its social media savvy, but two builder brothers in western North Carolina are taking YouTube, Facebook, and Instagram by storm. Erik and Jaime Perkins, who have been building custom homes for about 20 years, are now also active—and wildly successful—on social media as the Perkins Builder Brothers, Utopia reports.

For two years, the Perkins filmed and edited videos while still building homes full-time—and made zero income from their social media content. “Literally, my wife was going to divorce me because I was working 80 hours a week and not getting paid for years,” Erik says.

In 2021, the brothers finally found their niche when a friend suggested they make YouTube videos of what they already do: building homes from start to finish. “People find value in watching other people work and do a good job,” Erik says. “We have a lot of people who watch even if they’re not interested in building.”

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