flexiblefullpage
Currently Reading

How Two North Carolina Builder Brothers Conquered Social Media

Advertisement
billboard
Digital Marketing

How Two North Carolina Builder Brothers Conquered Social Media

The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow


April 24, 2023
Man with smart phone using social media
Image: Love You Stock /stock.adobe.com

Home building is an industry not really known for its social media savvy, but two builder brothers in western North Carolina are taking YouTube, Facebook, and Instagram by storm. Erik and Jaime Perkins, who have been building custom homes for about 20 years, are now also active—and wildly successful—on social media as the Perkins Builder Brothers, Utopia reports.

For two years, the Perkins filmed and edited videos while still building homes full-time—and made zero income from their social media content. “Literally, my wife was going to divorce me because I was working 80 hours a week and not getting paid for years,” Erik says.

In 2021, the brothers finally found their niche when a friend suggested they make YouTube videos of what they already do: building homes from start to finish. “People find value in watching other people work and do a good job,” Erik says. “We have a lot of people who watch even if they’re not interested in building.”

Read more

 

Advertisement
leaderboard2

Related Stories

Building Technology

How Are Builders Adopting AI?

Building pros weigh in on the benefits and unexpected challenges of implementing artificial intelligence in their construction operations at the 2023 National Institute of Building Sciences Building Innovation conference

Builders

Latest Home Builder Sentiment Is a Response to Rising Mortgage Rates

Builders are reacting to stubbornly high mortgage rates, which are eroding housing affordability

Builders

A Lack of Housing Inventory Spells Opportunity for Home Builders

Home builders are exceeding 2023 expectations as a growing number of buyers turn to new construction rather than competing for the meager supply of existing homes

Advertisement
boombox2

Top Articles

Advertisement
boombox1
Advertisement
native1
halfpage2

More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value

Advertisement
native2
Advertisement
halfpage1

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.