Currently Reading

Studying the 'Largest, Most Diverse, and Most Contradictory' Generation of Homebuyers


Studying the 'Largest, Most Diverse, and Most Contradictory' Generation of Homebuyers

January 22, 2018
Millennial woman
Photo: Pexels

The Center for Opportunity Urbanism's new report, "The Millennial Dilemma: A Generation Searches For Home... On Their Terms", examines how millennials are affecting the housing market, including differences between younger and older millennials.

The report's authors Anne Snyder and Alicia Kurimska say, "They’re the most educated and socially conscious generation to date, and yet with the help of social media, they are being driven to unprecedented levels of anxiety and loneliness." An excerpt published in The New Geography says there are four key trends worth noting to understand millennials in the market -- their relationship to money, "hybridized" formations of households, migration to smaller, inland cities; and mobility.

Rarely has a generation spawned such a cottage industry of profiling. The largest and most diverse generation in American history, millennials are also the most contradictory, sparking endless intrigue, analysis and caricature. They’re at once idealistic and anxious, wholesome and distrustful. They consistently clamor for meaning and community while the polls show an unprecedented exile from the institutions (e.g. marriage and religion) that traditionally offered both.

Read more

Related Stories

Market Data + Trends

‘Worst Ever’ Market for First-Time Buyers, Experts Say

45 million millennials are ready to buy a home, but experts argue that it may be better to wait

Market Data + Trends

Existing-Home Sales Dropped in December as Inventory Reached Record Low

December sales fell on both a month-over-month and a year-over-year basis, though overall sales for 2021 finished strong

Housing Markets

Knock Releases the Top Markets for Each Generation in 2022

Buyers are relocating to find greater affordability and a wide range of lifestyle amenities—here’s where they’re headed


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.