Survey Says Demand for Connectivity Is Surging

According to the TecHomeX Homebuyer Survey, shoppers are strongly interested in acquiring a wide variety of connected home technologies and applications. Here are some of the highlights:

• 51 percent lean toward professional installation for architectural audio and security systems
• 32 percent lean toward DIY installation for home networks and computer-system monitoring
• 69 percent are aware of, and interested in purchasing, a system that enables them to perform a wide range of tasks, such as monitoring the inside temperature of their home or locking and unlocking doors from a remote location
• 36 percent are very interested in 24/7 monitoring and maintenance at a cost of $49 to $99 per month

Asked about installation sources, 66 percent expected their home builder to do the work, but only 38 percent would trust the builder to do a good job. (Ouch!) Home security companies, on the other hand, were trusted by 60 percent of respondents to do a good job.

The survey was conducted this past summer using a panel of consumers maintained by new-home digital marketing entity BDX, in collaboration with AE Ventures, the owners of TecHomeX. View the executive summary here.