What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Trends
4 Technologies that Will Transform Real Estate
Crowdfunding is allowing mom and pop investors to invest in big projects that were once limited to institutions.
Trends
Old People Don’t Have to Live in Exile
Why is housing designed to help older people stay in the mix becoming a priority? Two words: Baby Boomers.
Trends
13 Predictions for Construction Growth
Thirteen members of the Forbes Real Estate Council share their predictions for construction growth, home affordability, and mortgage interest rates for the long term.
Exclusive Research + Data
Design Trends Survey: What's in Store for Housing's Look and Feel
A recent survey of architects and design-minded home builders reveals what's in store for the look and feel of housing during the next three to five years
Market Data + Trends
June Experiences Unexpected Influx of New Listings
The ongoing issue that has sparked price increases and incredible competition finally received some relief last month. Housing supply increased 5.…
Housing Markets
Californians Fuel Austin’s Growing Home Prices and Population
Austin remains the country’s fastest-growing major region for the past 10 years as its population increases by 180 every single day, says the …
Coronavirus Resources and Information
No Slowing Down for Home Improvement Projects and Sales
Home improvement spending grew during the pandemic and it’s not predicted to slow down any time soon. According to MarketWatch, home improvement…
Market Data + Trends
Here’s Where Vacation Home Sales Boomed the Most
Sales for vacation homes increased 16.4% in 2020 as many Americans worked remotely and fled high-density areas for more scenic lower-density areas…
Market Data + Trends
Homeownership Levels Increased and Decreased the Most in These Markets
Homeownership increased the most in areas with plentiful housing options at affordable prices, says Realtor.com. Many more affordable and lower…
Market Data + Trends
Redfin CEO Says Market Has Cooled as Buyers Take a Break
The overwhelming heat of the housing market has cooled to a more manageable level during the past few weeks, says Redfin’s CEO Glenn Kelman. Still…
