What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Southern Cities Are Growing Fast
The fastest-growing U.S. cities have moved away from the tech-driven coastal hubs and are now concentrated in the South, according to data from…
Single-Family Corporate Landlords Switch Tactics in Tight Market
Large, corporate single-family landlords no longer have access to the cheap stock of foreclosed properties that got them started after the housing…
Trends
Are Baby Boomers Actually Downsizing?
Recent reporting from the Oregon Office of Economic Analysis found that aging homeowners are staying in single-family homes…
Chicagoland Residents Want Walkable Suburbs
Walkable communities are replacing large homes and expansive yards in the Chicagoland suburbs as consumers demand access to urban amenities.…
The Plight of the Seattle Homebuyer
Seattle's population and home price growth are accelerating as more companies and jobseekers are drawn to the city's economic power. Yet, there…
Retirees Heading for the Hills in Greater Numbers
"Halfbacks" are not just football players. The term also applies to Northerners who moved to Florida, and are now retiring in Appalachian Mountain…
Rates to Hit 5 Percent Today
Mortgage rates on 30-year fixed loans are expected to hit 5 percent for the average borrower today, per …
Homebuying Today a Feeding Frenzy
The frenzy that is homebuying today continues to intensify, as homes sell faster, prices keep appreciating, bidding wars and all-cash sales are on…
Benefits, Risks to Crowdsourced Homebuying
Crowdfunding platforms for homebuying are becoming more popular as more Millennials try to transition from renting to owning.
"The No. 1…
Affordable Housing Development Sheds Light on Lopsided Supply, Demand
A new affordable housing development in San Francisco offers 95 one-, two-, or three-bedroom apartments, and attracted 6,580 applicants hoping to…
