flexiblefullpage - default
Currently Reading

Virtual Tools Bring Unprecedented Growth for Home Builders

billboard - default
Digital Marketing

Virtual Tools Bring Unprecedented Growth for Home Builders

July 28, 2020
Person holding a tablet up to empty wall and seeing a virtual sink appear
Photo: ipopba

One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20% growth. Another custom home designer and builder set up a digital home configurator where buyers can design their homes, and the company has seen substantial growth. Virtual tools are bringing in hundreds of users a week at some businesses, according to Forbes. These tools have not only proven to be helpful during the pandemic, but may shape the future of homebuying. Read more to see how some builders have gone digital.

And, although I have surprised myself with my online shopping habits, I haven’t ordered a home. Yet. Many home builders are creating processes that are leading more and more to a complete online experience for the home buyer.

Linda Mamet is chief marketing officer at TRI Pointe Group, a California-based on-site home builder, and shares some of the company’s recent digital success. Almost half of the net orders in the second quarter were captured via virtual and one-on-one appointments with an online sales team, which is up more than 20% from the first quarter. Plus, that growth is during the company’s second largest historical sales month, with 624 net new home orders in June.

Read More

Related Stories

Sales + Marketing

7 Brand Experience Strategy Essentials

Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences

Sales + Marketing

Lessons Learned From Previous Housing Market Disruptions

For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident


Does Access to Flood-Risk Data Impact Homebuyer Decisions?

A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.