Millennials are the group advertisers are looking to target most. Their brand loyalty is still up for grabs, and with more people in this generation than ever before, gaining that brand loyalty could be huge for a company. The problem is, traditional forms of advertising seem to bounce of millennials like bullets off superman.
Millennials are less trusting of ads originating from a company than any prior generation. As the Huffington Post reports, they see company ads as inherently dishonest, choosing instead to hop on the Internet and search reviews from other consumers, friends and family, or the multitude of other tools at their disposal.
With all of that in mind, there are some important things to keep in mind when it comes to marketing to Millennials. First, millennials spend the majority of their time on the Internet as opposed to reading a newspaper, watching TV, or going to brick and mortar stores, meaning any form of advertising that relies on these mediums has become outdated very quickly.
Another thing to remember is that Millennials tend to have brief attention spans, meaning short and sweet is the most effective strategy. They are the generation that gave birth to the phrase “too long, didn’t read,” (which is often times abbreviated as ‘tldr’ because apparently it is also too long to write). In other words, don’t expect them to sit down and read a page-long explanation on why they should buy a specific product.
While all millennials may have a love of technology and a distrust of traditional forms of advertising, that’s where the similarities end. Millennials are an incredibly diverse group of people ranging from hipsters and techies to young parents and businesspeople. There is no such thing as a blanket approach for advertising to the millennial generation.
To see the full list of essential facts for marketing to Millennials, click the link below.