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What Younger Generations Want From a Home

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Demographics

What Younger Generations Want From a Home


October 5, 2020
Young couple sitting on floor around moving boxes
Photo: Kaspars Grinvalds

YPulse, a youth marketing company, found in a recent report that Millennials look to their homes as retreats and an escape from the outside world. In a previous YPulse report, 67% of Millennials said they prefer staying in on weekends compared to going out. Young peoples’ attitudes toward homes are impacted by world issues, such as student debt, climate change, and the pandemic. Younger consumers have a heightened demand for homes with amenities, says Forbes. This includes home offices, fitness spaces, outdoor spaces, well-equipped kitchens, and more. What else do younger consumers want from a home? Read more to find out.

2)     Renewed Emphasis on Comfort, Simpler Design, and Home Improvement

YPulse reports that Covid has led to 80% of young people self-quarantining and, 83% reporting that their home has provided them with comfort during the pandemic. In addition, 71% actually indicate that they actually enjoy being able to spend additional time at home. This “shelter from the storm” as YPulse puts it, brings comfort to young consumers, who describe their ideal home as being comfortable, cozy, safe, calming, and quiet. Accompanying these feelings is a desire for simplified décor that is calming and reflects a less cluttered environment. The report also suggests that “Cozy, homier ads are more relevant than ever to young consumers,” advice that would appear very sound going forward.

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