Zillow’s newest deal makes it easier for Chinese to look up U.S. homes for sale

September 16, 2014

Zillow research found that Chinese buyers are the largest population of foreign buyers of U.S. homes, and they found a way to tap into that market.

 

The Puget Sound Business Journal reports that Seattle-based Zillow Inc. made a deal with Beijing-based Leju Holdings Ltd. to allow Chinese home shoppers access to Zillow’s U.S. home database when doing searches online. Zillow’s Chief Marketing Officer said in a statement that Chinese homebuyers spent $22 billion in the U.S. last year – nearly doubling what they spent in the previous year.

 

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