2015’s Housing Market Archetypes

January 6, 2015

Redfin released an infographic detailing the six personas the housing market will experience this year.


The six archetypes for the housing market in 2015 include “stalwarts,” which target strong economies and millennial buyers. There’s also the “comeback kids,” which include markets that were hit hard by the financial crisis and are expected to see an increase in sales in 2015. The other personas you can expect to see in the housing market this year includes “topping out,” “new tech magnets,” “sleepers,” and “down but not out.”


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