#Adulting: The Power of Millennial Homebuyers and Their Social Media Habits on the Housing Market

November 13, 2017
Taking a selfie
Photo: Pixabay

Millennials were the largest group of home buyers, at 34 percent, from July 2015 until June 2016, according to a National Association of Realtors report. And roughly two-thirds were first-time homebuyers. 

Many first-time homebuyers would rather share their new homeowner status on social media. Real estate agents have discovered photos on Instagram and other social media platforms are good for business. Corey Maurice Gilmore, an associate broker at Capstone Realty in Huntsville, Ala., said social media has a “huge role” with first-time homebuyers he works with, per Realtor.com.

Some of the pictures posted by HomeSmart Realty Group have been labeled “fake news” by other Facebook users. Their beef: They can’t believe so many millennials are buying their first home. “Its [a] scam people,” one person commented. Another wrote on a first-time homebuyer’s post: “I don’t understand how something like this could be a home for a first-time buyer. This is something you would really have to work for. Unless you’re related to daddy mcbigbucks.”

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