Currently Reading

8 Housing and Design Trends to Watch for in 2020

Sponsored Content Trends

8 Housing and Design Trends to Watch for in 2020

December 11, 2019
LP Building Solutions products used in framing a house

What does 2020 hold for the housing industry? A lot of the same with a few surprises. Here are a few areas to watch:

Open-concept floor plans—to a degree: The trend toward open layouts that maintain connections from room to room is not abating. Still, homeowners are starting to look for some semblance of separation, according to John Burns Real Estate Consulting’s latest DesignLens report. “Great rooms are starting to shift shape, and homes are incorporating more alternative gathering spaces, bringing back the good old formal dining room or den,” the report says. “We aren’t necessarily going back to the full formal layout, but survey your local customer, and you will likely learn that they need more space for their stuff and are looking for more intimate places to gather.”

For large expanses, consider the floor as a system in order to optimize its performance. In this scenario, all of the products come together to deliver predictable performance that can meet the builder’s and homeowner’s expectations. A premium sub-floor such as LP Legacy® over properly spaced, stiffer I-joists, for example, can help reduce deflection that shakes china cabinets or causes nail pops and cracked floor tiles. 

Affordability to take center stage: Housing affordability continues to be a challenge, especially as first-time homebuyers struggle with student loan debt. According the NAHB Q3 2019 Housing Trends Report, 80% of buyers can afford fewer than half the homes available for-sale in their markets. Still, Millennials want single-family homes, Redfin says, even if they have to commute farther to get it.

No full-blown recession (yet): In a conversation with Professional Builder, NAHB’s Chief Economist Robert Dietz says the association isn’t expecting a full-blown recession in their forecast window through the end of 2021, but they are anticipating the growth rate to slow this year and each year until then. And unlike the last recession, where builders flocked to luxury homes, Dietz expects to see growth in entry-level product.

Mortgage rates will remain low: Redfin says it expects that mortgage rates won’t dip much below 3.5% next year, and will remain under 4.1% as the Federal Reserve looks to remedy slowing economic growth. 

Labor shortages continue: Products that ease installation or reduce labor are an ideal option for addressing continued shortages of framing labor. For example, LP Legacy® premium sub-flooring offers superior resistance to moisture and carries a Covered Until It’s Covered® no-sand warranty, so installers don’t have to waste time sanding the edges. 

Multi-generational living: Accommodating multiple generations of family members or creating space for renters has been coming on strong for a couple of years and, according to theDesignLens report, it’s going to continue. “Living spaces come in a variety of layouts: a suite within the home that can only be accessed from the main home, suites with private entrances, and flats over the garage,” the consulting firm says. “Whatever the layout, the key to a great multi-gen space is privacy, where connection is on the resident’s terms and not forced by shared spaces.“

Indoor-outdoor connections: Homebuyers continue to crave connections to the outdoors, whether through full-blown outdoor living spaces, including those with seamless transitions from inside to outside, or via large expanses of windows that allow in ample daylighting.  

LP Legacy® sub-flooring
Using premium products like LP Legacy® sub-flooring helps meet homeowners’ increased desire for durable, low-maintenance homes.

Durability, resiliency, longevity, and maintenance: Neither Baby Boomers nor Millennials want to spend time caring for their homes, so they’ll be seeking products and design elements that don’t require a lot of upkeep. This includes floor systems that don’t warp, squeak, or buckle, so consider a sub-flooring product like LP Legacy, which has a high panel density for exceptional fastener holding strength and a quieter floor.

Kelly Harmon is national product manager at Louisiana-Pacific Corp.


Written By
National Product Manager

Kelly Harmon is National Product Manager at LP Building Products.

Related Stories


Trends in Exterior Cladding

Today’s exterior claddings are a careful curation of natural and man-made materials that add warmth and authenticity ... with labor-saving ways to install them

Sales + Marketing Trends

This House Size Is Just Right

In what could be the Goldilocks principle for what is trending in high-end real estate, homes between 5,000 and 10,000 square feet sold faster last year than smaller and larger houses, according to


How Design Trends From the Pandemic Will Carry on This Year

One year ago, Americans were told to stay indoors for a few weeks. Weeks turned into months, which turned into a year, and now the pandemic's…


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.