flexiblefullpage - default
Currently Reading

Work at What You Love

billboard - default

Work at What You Love

Home builders who are truly passionate about providing safe, quality, comfortable homes in their community will power through these challenging times and find satisfaction in both the effort and the results

January 11, 2023
Happy home builder who enjoys his work standing in front of brick home under construction
Part of what feeds a passion is, in fact, the work behind it. | Image: Monkey Business / stock.adobe.com
This article first appeared in the January/February 2023 issue of Pro Builder.

We’ve all heard the adage, “If you love what you do, you’ll never work a day in your life.” It’s a nice sentiment, and applying your passion to your profession is an attractive idea. It’s also flawed.

I love parts of my job, especially putting together and publishing this magazine. It’s the closest thing I’ve found to my brief and educational tenure as a college-aged gofer on a home remodeling crew. There’s the satisfaction of seeing your work progress day-to-day until the project is finished and you’re happy with the results. Being a journalist also is the only thing I’ve really ever wanted to do, after my dreams of an NBA career ended in junior high.

But some parts of my job, as with other aspects of my life, are less satisfying, verging on drudgery. No job (or life) is a picnic 100% of the time, and it’s unrealistic—even dangerous—to think it should be, or that if you’re occasionally unhappy in your job, you should find a different line of work. But I don’t think anyone should feel bad about “working” to realize their dreams; that effort—even the occasional frustration—should be expected, not shunned.


Part of what feeds a passion is, in fact, the work behind it. You won’t convince me that a gifted athlete doesn’t appreciate (perhaps even relish) the effort it takes to achieve elite status, or that a sculptor doesn’t feel a rush when confronted with a raw block of stone.

I like to think most home builders “love” what they do and find personal value and validation in completing a project, selling a home, or owning a business, beyond the financial rewards it brings—that they are following a passion. But I’ve been around enough builders, and have heard from hundreds more, to know that they, like all of us at times, get to a point where they ask if it’s all worth it.

Is It All Worth It?

As the housing industry experiences a market correction with slowing demand and activity this year, I suspect more home builders will be asking that question (if they haven’t already). But I believe if you are truly passionate about providing safe, quality, comfortable homes in your community, you’ll power through these challenging times—just as you did during the pandemic and maybe even the last (and far worse) recession, if you were around back then—and find satisfaction in both the effort and the results.

That effort will likely require you to rethink some of your standard practices and your relationships with suppliers and skilled trade partners, as well as landowners, lenders, and customers, and maybe even your own staff. You don’t have to love that part of your job, but hopefully you’ll consider those challenges as opportunities to fulfill and sustain your passion.

As for adages that set more realistic expectations, I like Teddy Roosevelt’s sage insight: “Far and away the best prize that life has to offer is the chance to work hard at work worth doing.” And with that, I wish you a happy, healthy, and worthwhile 2023.


leaderboard2 - default
Written By
Editorial Director

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com


boombox1 -
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.