flexiblefullpage - default
Currently Reading

Bringing Clarity to Build-to-Rent Terminology for Greater Appeal

billboard - default
Build to Rent

Bringing Clarity to Build-to-Rent Terminology for Greater Appeal

The New Home Trends Institute takes steps to create alignment around build-to-rent terminology  

February 1, 2023
Rental home key in door
Image: dechevm / stock.adobe.com

The wording used for homes that are built to rent can be unclear and inconsistent, which affects acceptance of this housing type. To address this and create alignment around build-to-rent terminology so it reaches the broadest audience, members of John Burns Real Estate Consulting's New Home Trends Institute’s Build-to-Rent council met to create some guidelines. The hope is that this will attract consumers, help build-to-rent projects appeal to municipalities, and create alignment in expectations around future build-to-rent developments. It should also help optimize search engine visibility.

The Build-to-Rent council offers guidance on which keywords to emphasize and which terms are preferred, such as:

Use build-TO-rent (BTR), instead of build-FOR-rent (BFR), since build-to-rent receives more traction on multiple fronts: Google traffic, #hashtag followers, and citations in the press.

Read more


Related Stories


Dakota Partners Provides Affordable Housing Through Homeless Prevention Response Fund Grant

The $1.27 million grant will be used to house formerly homeless residents at the Columbus Commons apartments in New Britain, Conn.

Housing Policy + Finance

Rent Control Policies Gain Traction—Economists Say They’re a Bad Idea

Support for rent control policies is building amid an ever-growing affordability crisis, but economists worry that if implemented, they could deter new housing development


Asking Rents Post Smallest Increase in Nearly Two Years

The median asking rent is at its lowest level in a year as persistently high housing costs quell demand, but experts say rents could soon bottom out

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.