The wording used for homes that are built to rent can be unclear and inconsistent, which affects acceptance of this housing type. To address this and create alignment around build-to-rent terminology so it reaches the broadest audience, members of John Burns Real Estate Consulting's New Home Trends Institute’s Build-to-Rent council met to create some guidelines. The hope is that this will attract consumers, help build-to-rent projects appeal to municipalities, and create alignment in expectations around future build-to-rent developments. It should also help optimize search engine visibility.
The Build-to-Rent council offers guidance on which keywords to emphasize and which terms are preferred, such as:
Use build-TO-rent (BTR), instead of build-FOR-rent (BFR), since build-to-rent receives more traction on multiple fronts: Google traffic, #hashtag followers, and citations in the press.
Related Stories
Affordability
Dakota Partners Provides Affordable Housing Through Homeless Prevention Response Fund Grant
The $1.27 million grant will be used to house formerly homeless residents at the Columbus Commons apartments in New Britain, Conn.
Housing Policy + Finance
Rent Control Policies Gain Traction—Economists Say They’re a Bad Idea
Support for rent control policies is building amid an ever-growing affordability crisis, but economists worry that if implemented, they could deter new housing development
Affordability
Asking Rents Post Smallest Increase in Nearly Two Years
The median asking rent is at its lowest level in a year as persistently high housing costs quell demand, but experts say rents could soon bottom out
