Best Practices
Corporate Profile: C.P. Morgan is a residential land development and home building company serving the metropolitan Indianapolis and Lafayette markets in Indiana and Charlotte, NC. Headquartered in Indianapolis, C.P. Morgan is the first home builder in Indiana to receive the Better Business Bureau of Central Indiana's Torch Award for Business Ethics.
C.P. Morgan is also the only builder/developer in the country to have been awarded four national awards for building with nature. C.P. Morgan has built more than 16,000 homes in more than 100 neighborhoods and has received national recognition for quality community development.
Mission: C.P. Morgan's mission is to provide more square feet for less money, more choice and an enjoyable building experience.
Management Team: Chuck Morgan, chairman and chief executive officer; Dan Horner, president and chief operating officer; and Mark Boyce, executive vice president of development.
Strategic Goals: C.P. Morgan strives to be a low-cost producer of first time and first-time move up new homes. The company does this by
- listening to the buyer in identifying the significant market
- creating a value proposition to determine what the significant market values
- creating an environment of operational excellence to deliver what the significant market values
To gain valuable market insight and customer feedback, C.P. Morgan relies on extensive market research surveys to local home buyers as well as to its customers. The builder's use of this information and a number of operations processes have allowed it to steadily gain favor as a builder of choice: customer satisfaction increased from 91 percent in 2003 to 98 percent in 2005.
Judge's Comments: “C.P. Morgan makes good use of feedback from stakeholders to continually improve the leadership function. It has great leadership demonstration. [It] started up the Charlotte location in 2005 and by the third quarter of 2005 had more than 600 home sales.”
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