Developers Are Using New Innovations to Stimulate Sales

December 15, 2014

The New York Times calls the tool developer Greenwich Lane is using to show apartments under construction as “an 84-inch iPad on steroids.”

Dubbed the “next incarnation of the offering plan,” developers of high-end residential buildings are turning to a variety of technological innovations to “woo and wow potential buyers of condominiums with every bell and whistle.”

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