Palm Springs, Calif., has been a redoubt for snowbirds and show business royalty at least since the 1930s.
Effectively Reaching Your Target Audience
August 08, 2016
Historically, there have been two important terms in advertising: reach and frequency. Reach is the number of people who will hear or see the message you’re promoting, while frequency lets a marketer know how many times the people the ad reaches will be exposed to it in a given period.
An online marketing expert suggests that you forget about one of these terms altogether. In today’s competitive online landscape, can you guess which one is less important?
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When we are completely focused on a task, we’re said to be “in the zone.” I call it being on a roll, and once it kicks in I can write for hours without a break, and invariably I do my best work.
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