Effectively Reaching Your Target Audience

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August 08, 2016

Historically, there have been two important terms in advertising: reach and frequency. Reach is the number of people who will hear or see the message you’re promoting, while frequency lets a marketer know how many times the people the ad reaches will be exposed to it in a given period.

An online marketing expert suggests that you forget about one of these terms altogether. In today’s competitive online landscape, can you guess which one is less important?

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