Builders are used to targeting Baby Boomers, and much of the recovery in home building has been the result of that generation buying upscale move-up and move-down homes. Although the population of Millennials—people born between the early 1980s and 2000—is larger than the Boomer group, they’re mostly renting, so builders’ experience with this market segment is relatively shallow. However, as a result of building and renting multifamily apartments, MBK Homes is gleaning insights into what matters for young adults.
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