2008 Nationals: Thinking Inside The Box

Milesbrand in Denver, Colo., received a gold award at the 2008 National Sales and Marketing Awards.

March 1, 2008

The Brand Box graphically demonstrates Milesbrand's four-step proprietary branding process. It was created to increase new business to offset reduced spending from existing clients due to market conditions.

"We created the Brand Box so that we could send anyone who is interested in talking to us actual examples of the deliverables we've done for other clients at each step of the process," says Dave Miles, president and founder of Milesbrand.

"It's almost like the Chinese dolls," says Miles, "where you go from the big doll to the little doll to one that's smaller and smaller. You open it up and you've got a red box, and on top of the box is an explanation of what you're receiving. You open the box up and you work through the brochure and all the steps. We've found this to be the most effective thing we've ever done to convey the value of the branding process and what we do."

Project: Milesbrand's Brand Box
Associate or Supplier: Milesbrand, Denver
Ad Agency/PR Firm: Milesbrand, Denver
Cost: $15,000

The eye-catching print advertising campaign for William Lyon Homes’ operations in the Denver market uses existing assets and cheeky humor to create a memorable and distinctive brand in the market and keep creative costs in check.