How Paint Colors Quality of Life

Color therapy, or chromo therapy, is the practice of using specific colors to inspire specific moods and emotions. Experts are finding that some colors in the home make people happier and healthier. 

Donald Kaufman, owner of his own paint company, says, “Architects, artists and designers have treated the ills of human societies with color since the shaping of environments began," understanding the relationship between color and psychological benefit. Some pigments and finishes can illuminate a space and absorb light, and as Kaufman tells The New York Times, “Balancing those parts in relation to the whole is a key to our quality of life.”

When Roberta Freymann moved into her apartment at the Apthorp on the Upper West Side three years ago, she knew her first order of business would be repainting the dull gray walls. “The wrong paint color can ruin your life,” Ms. Freymann said. “Color affects the way you feel when you’re at home.” Ms. Freymann, the woman behind the lifestyle brand Roberta Roller Rabbit, prefers bright paint colors — which she believes can boost productivity, creativity and positivity — over traditional neutrals and earth tones.

Read more