More shoppers go online for hardwood floors and appliances

November 20, 2014

According to, U.S. online sales of home goods have outpaced overall industry growth in each quarter of the year.


Home Depot reported that there was a 40-percent jump in its third-quarter online sales, after growth of over 50 percent a year earlier. A surprise addition to the list of items purchased online are appliances and flooring. “You would never have thought appliances would be as strong as it is as an online category,” Home Depot’s Executive Vice President of Merchandising Ted Decker told


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