Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures.
As the ebb and tide of the housing market flows, some builders are reporting a slowdown in traffic and sales. Others report things are just fine. Regardless of your circumstances, helping you capture the sales you are missing is always my mission. I’m a believer in W. Edwards Deming’s theory that “you cannot manage, nor improve, that which you don’t accurately measure.” Understanding that builders take big risks each and every day, one of my mantras is that it’s always better to out-think your competition than to outspend them.