Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
Facebook Enters the Housing Game
In order to comply with a housing discrimination settlement, Facebook is building a tool to make all housing advertisements on its site searchable…
Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing
Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web
Innovation
Let's Chat, Bot
This software solution to may revolutionize the marketing process, and may be a sign of the sales experience homebuyers come to expect
Digital Marketing
Here's How Facebook's Policy Shifts Affect Housing
Facebook is overhauling its advertising platform in the wake of accusations that it…
Florida's 'Eco-Utopia'
Florida has been the site of many recent climate disasters, including red tides and hurricanes. A new green-certified inland community hopes to be…
Sales + Marketing
Design Spotlight: Outbuildings by Rotelle Studio(e)
See the creative results from the ultimate battle of backyard sheds
The Power of New in Spring Buying Season
With the spring real estate season underway, industry experts are talking about the…
