7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing Trends
Top Trends in Digital Sales and Marketing Strategies for Home Builders
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
Market Data + Trends
Hot Market and Listing Tactics Make Identifying Home Values Difficult
With nearly 40% of homes selling over asking, many buyers play guessing games with their bids. A family of two told The New York Times…
Sales + Marketing
Competition to Buy Suburban Homes Intensifies
ZIP codes with the highest page views per online listing on Zillow became increasingly suburban over the past 18 months.
New-Home Sales
Four Additional Challenges of Online Home Sales
Do You Convert’s Kevin Oakley shared three truths about online home sales, but there are four more to consider from the perspective of an…
Sales + Marketing
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Sales + Marketing
The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
Market Data + Trends
First-Time Buyers Make Up Majority of Today's Buyers
Americans’ desire for homeownership continued its rebound from a low point in 2020 through the second quarter of 2021. The National Association of…
Sales + Marketing
The True Value of 3D Modeling for Home Builders
More than a marketing tool, 3D modeling can save time and money by providing greater accuracy
New-Home Sales
Big Builders Pilot Online Home Design and Purchasing Programs
Nowadays, anything can be purchased online and delivered straight to your door, including new homes—minus the delivery part. It’s the most recent…
Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…