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Top-Selling Master Plans Of 2016


Top-Selling Master Plans Of 2016

With a 19 percent increase in sales from 2015, Irvine Ranch overtook The Villages as the nation's best seller last year

By Mike Chamernik, Associate Editor February 9, 2017
This article first appeared in the February 2017 issue of Pro Builder.

RCLCO has released its “The Top-Selling Master-Planned Communities of 2016, Part 1” report, which notes that home sales in the 20 best-selling MPCs surpassed 2015 totals by 6 percent. Texas, Florida, and California remain hot markets, as each state had four of the top 20 MPCs.

Irvine Ranch, in Orange County, Calif., ranked first with 1,989 sales in 2016, a 19 percent increase from the previous year. The Villages, in Florida, experienced a 14 percent sales decline from 2015, sinking to No. 2 with 1,966 total sales. The Villages had been the top seller for the last 14 years.

The rest of the top five sellers included Nocatee, in Ponte Vedra, Fla. (973 sales in 2016); Lakewood Ranch, in Sarasota, Fla. (775 sales); and Summerlin, in Las Vegas (769 sales).

RCLCO says that the MPCs that fared well last year marketed their communities to specific buyer segments. Many also feature unique amenities. Eastmark, in Mesa, Ariz. (No. 10,­
502 sales), has a playground designed by children. Lake Nona, in Orlando, Fla. (No. 11, 495 sales) is home to the U.S. Tennis Association’s National Campus and has more than 100 courts. Daybreak, in Salt Lake City (No. 16, 452 sales), has more than 300 gardening plots and six community gardens. 

“Communities generally anticipate 2017 lot and home sales to continue at a similar pace to 2016, ” the report states.


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