What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Formerly 'Redlined' Neighborhoods Now in the Black for Home Values
According to new analysis from Zillow, Denver's neighborhoods which were "redlined" by lenders decades ago now…
Housing's Comeback Kid: The Midwest
Since 2010, the momentum of population growth has shifted away from America's expensive "superstar" cities toward smaller, secondary cities,…
Scales Tipping Toward Homeownership
In 2017, the homeownership rate in the U.S. increased for the first time since 2004. Shifting demographics, along with loosening credit standards…
Detroit Is Buzzing, Will Its 'Burbs?
The city of Detroit is currently undergoing an urban renaissance to create and expand walkability, amenities, and jobs to attract Millennials.…
Super-Commuting Is Growing, Report Says
About 4 million Americans are super-commuters, or those spending 90 minutes a day or more traveling to work, according to analysis of 2016…
Millennial Homeownership Dropped in the First Quarter of 2018
Throughout 2017, Millennials pushed the national homeownership rate up. In the first quarter of 2018, their homeownership rate declined from its…
Homebuyers: an Unstoppable Force
Tough market forces like the 30-year fixed rate at 4.47 percent, homes selling 7 percent faster than last year, and intense bidding wars are not…
The Best Time to Sell A Home
June 28th was found to be the best day of the year to sell a home in the United States, with a 9.1 percent premium over market value, per research…
The Face of Homebuying Is a Woman's
More women are buying homes, and the share of single women buyers is at an all-time high, per Veritas Urbis…
Experts Predict More Public Art in Revitalized Neighborhoods, New Developments
Community and public art is bringing value to neighborhoods, converting eyesores and unused land into vibrant, attractive space. Builders are…