Will Personalized Offices Become Standard for New Homes?

August 5, 2020
Home office
By Photographee.eu

As 40% of the American workforce remains stationed at home, home builders will need to embrace the shifting interests of homebuyers, and that can start with a focus on home offices. Brad Hunter, a housing economist, believes personalized home offices are the big developing trend. According to Forbes, one national builder, KB Home, will be rolling out their own response to the growing home office trend this week: a customizable home office package. Buyers can pick their home and decide exactly what they would like for the office space. Another builder, Lennar Homes, has seen an uptick in demand for their homes with additional rooms, most likely needed for extra workspace.

The one thing that has been lacking is the ability to personalize the office space, and to make that room work better as an office than an extra bedroom, a garage apartment, or a dining room table does. I have been counseling my builder clients recently to figure out a way to differentiate their homes from those of their competitors by hitting this need head-on and bring something fresh to the market.

As of this weekend, national homebuilder KB Home KBH -1.4% is rolling out a semi-customizable home office “package,” which can be built into the home according to the needs of the person ordering the home. “At first, people saw the need to work from home as likely to be temporary, but now it’s clearly not a temporary shift. As many people adjust to working from home permanently, they desire a dedicated, personalized room for their office, and that’s what we have designed into our floorplans,” said Jeff Mezger, Chairman, President, and Chief Executive Officer of KB Home.

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Comments

Submitted by Jim Wright (not verified) on Wed, 08/05/2020 - 15:57

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I worked from home for a while. Moved to a 12x 24 utility building with hvac - internet - cable - phones. I happen to have 20 acres so traffic in and out was not a problem. Talking to other folks that live in town - some subdivisions not zoned for business. Subs coming and going traffic in the neighborhoods does not make neighbors happy. parking in the street, blocking their drive way even on the opposite side of the street. No place for customers to meet you to go over plan changes, job site problems. Just thoughts you might consider.

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