2009 National Sales and Marketing Award: MYC Condos, Toronto

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A profile of 2009 National Sales and Marketing Gold Award Winner MYC Condos, Toronto

March 01, 2009

MYC Condos, Toronto / Best Brochure for a Community priced $400,000 to $650,000

Builder/developer: Cresford Developments, Toronto

Ad agency/PR firm: LA Inc., Toronto

The glossy magazine style of the MYC brochure certainly gets your attention, but the signature font associated with a well-known newspaper south of the border of this 25-story Toronto condo project gets you downright curious.

"With MYC, we were selling a fantastic neighborhood just north of the city core," says Jennifer Morren, account executive with LA Inc. "It's right across from the subway. There's a park and tons of restaurants. In the marketing material, we conveyed the idea of that cool, kind of New York style."

The MYC brochure looks like a magazine and even has a table of contents, articles and a list of contributing editors. It's also chock full of reading material relevant to potential buyers. There are features about the architect, the building design, the neighborhood, condo buying advice (from the developer's marketing manager) and the builder's history.

"It was definitely successful," says Morren. "We had great feedback."

Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

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