The best community design reflects buyers’ desire for connection.
Once a site is acquired, the hard work of designing the community begins. As much art as science, good community design seeks to craft the most successful and profitable use of the available space while meeting its infrastructure requirements. The art comes from creating an environment that speaks to the target buyers. In a well-designed neighborhood, buyers can’t quite put their finger on it, but something about the place just feels right to them. We looked at four communities that have taken design to award-winning levels and paid off in strong sales and satisfied homebuyers.