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Condos Introduce In-House Lifestyle Directors to Facilitate Community Connection

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Community Development

Condos Introduce In-House Lifestyle Directors to Facilitate Community Connection

High-end condominium developments are adding in-house lifestyle directors to their staff to encourage socialization and, in turn, to boost resident wellbeing


September 19, 2022
In-house condo lifestyle director standing at front desk
Image: Stock.adobe.com

Since the start of the pandemic, high-end condominium buildings have introduced new amenities to improve resident living, adding work-from-home spaces, outdoor living areas, dog parks, and other in-demand features to their community portfolios. More recently, some ultra-luxury condos are also employing the help of in-house lifestyle directors, who find creative ways to boost connection and socialization among neighbors, Forbes reports.

Apart from offering concierge services to community residents, in-house lifestyle directors also organize activities and events that focus on health and wellbeing and encourage social interaction. 

Among the buildings striving to ensure their residents are well connected with their neighbors is Waterline Square, a new $2.3 billion luxury condominium and rental development near the Hudson River on the Upper West Side of Manhattan.

As important as it was to incorporate luxury physical amenities in the building, the developers found it equally essential to nurture genuine community among its residents. Says lifestyle director Kelly Sullivan: “Standard concierge services provide certain elements, but my role is to orchestrate behind-the-scenes and create a comprehensive, cohesive lifestyle for residents, so they experience the best of everything Waterline Square has to offer with minimal effort.” 

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